As schools become institutionalised, some schools desire to increase their brand identity. This lead these schools with strong brands to be reputable schools where students want to participate. In this sense, schools need to work on unique designs for creating their brand and reaching to a higher audience with this indirect advertisement technique.
School accessories include cups with school emblem, keychains, scarves, bags, pen holders, day planners, and hats. These accessories could increase the brand value of schools.
With these specially designed accessories, students will have a piece of memory from their school when they graduate. These school accessories will have immaterial value for students and they will remember their memories for a long time. In this sense, schools should have school accessories to increase their brand value and to provide students something memorable.